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Adidas AG is a German multinational company headquartered in Herzogenaurach, Germany, which designs and produces shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe and the second largest sportswear manufacturer in the world.

It is the holding company of the adidas Group, which consists of Reebok sportswear company, taleme Adidas Golf Company (including Ashworth), Bayern Munich 9.1% shares and Austrian fitness technology company runtastic. Adidas revenues in 2012 were EUR 14.88 billion.

On August 18, 1949, Adidas was in Gebr by Adolf Dassler and his brother Rudolf? Register after a family dispute with der Dassler schuhfabrik. Rudolf set up puma earlier, which quickly became Adidas's business rival, headquartered in Herzogenaurach. The company's clothing and footwear designs typically have three parallel bars, and the same pattern is incorporated into Adidas's current official logo. The brand name does not have an uppercase letter and a lowercase letter "a".