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Barbie is a fashion doll made by Mattel, Inc., an American toy company. It was launched in March 1959. Ruth Handler, an American businesswoman, created the doll with the inspiration of Bild Lilli, a German doll.

Barbie doll is a representative of Mattel doll and its accessories brands, including other family members and collection dolls. Barbie dolls have become an important part of the toy fashion doll market, which has a history of more than 50 years, and has been the subject of many disputes and lawsuits, often involving the imitation of dolls and her lifestyle.

Mattel has sold more than a billion Barbie dolls, making it the company's largest and most profitable product. However, sales have declined sharply since 2014. Dolls have changed the toy business of the world's affluent communities by becoming a tool for selling related goods (accessories, clothes, Barbie friends, etc.). She has made a significant impact on social values by conveying the characteristics of women's independence and various accessories (an ideal high-end lifestyle that can be shared with wealthy friends).

Barbie is one of the earliest toys with a wide range of marketing strategies based on TV advertising, which has been widely imitated by other toys. It is estimated that more than one billion Barbies are sold in more than 150 countries around the world, and Mattel claims to sell three Barbies per second.

The standard manufacturing range for Barbie dolls and related accessories is about 1 / 6 of the scale, also known as the game scale. About 11 standard dolls? Inch high.